Rebuild the World

Založil Matthes_CS, 17.09.2019, 13:04:42

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Matthes_CS

Nevím, jestli to spíš nepatří do vtipů:
https://www.youtube.com/watch?time_continue=7&v=zCXMx7RcZ5I
Ale chybí mi tam upozornění pro děti, že ve skutečnosti nemůžou ostatním otáčet hlavu o 180°, sundavat jim vlasy a oddělovat je v pasu :D

Ještě je na netu k tomu plánek, kde je jak sestavit figurku a že se nesmí sestavit trochu jinak. Někde jsem četl názor, že by to mohla být nějaká hra a rozšířenou realitou.

Matthes_CS

Takže jestli jsem to dobře pochopil, tak je to "jen" nová reklamní kampaň?
Plus v lego house bude nějaký event stavění s dětmi.

peki

Dear Ambassadors,

Today the LEGO Group is launching a new, global campaign called Rebuild The World.

Please find attached the press kit for Rebuild the World in a zip file, including the Press Release, campaign video, photos and a special video for you from Niels B. Christiansen and Jørgen Vig Knudstorp. As AFOLs are very close to their hearts, these two experienced gentlemen are talking to what Rebuild The World means to them and not least, what AFOLs mean to them in this regard.

You're welcome to share this video with your communities and on your public channels. To cover for your local needs and get this message out to as many AFOLs as possible, we are also including different language versions of the video for you to download

Download the zip file here, and please find the language versions below uploaded separately. I hope these will cover your local needs!

peki

Rebuild The World is the LEGO Group's most ambitious brand campaign. it aims to fire-up children's creativity so that they have the skills needed to succeed in tomorrow's world.It is more critical than ever to equip children with 21st Century skills, knowing that:

·        Creativity will be one of the top three skills required for success next year in 2020 (According to the World Economic Forum).

·        Given we know that 65% of children entering kindergarten/ nursery will do jobs that don't currently exist (WEF), the need for creativity in play has never been greater

To be prepared they need specific skills such as creativity, communication and problem solving. Our Play Well Report found that like us, 9 in 10 parents believe that these can be developed from an early age through play.

The TV commercial is just one of many ways we're bringing Rebuild The World to life.  The commercial aims to fire-up the imagination of children, and in this case parents too. The creative explores what would happen if the world could only obey the laws of the LEGO system in play – where we could really start making the impossible possible.

Matthes_CS

Nějaký z těch videí je v češtině? Nebo případně něco zajímavého kromě toho králíka?

peki

Není v češtině. Mluví se anglicky, jsou tam titulky.
Nekoukal jsem na něj určitě bude někde na netu (jiné než králík) je doporučeno ho šířit.

např

Já ho nestahoval protože ho nemám kam dát.

Drobuliatko

A to je co za blbost zasa?? :o

STARHAWK

Rebuild the world, takze konecne zacnu oducat decka od konzumu, tym ze znizia pocet setov rozne a prestanu robit blbosti co zaplavuju obchody a nepredavaju sa ?

Robia tolko vela setov v kazdej rade ze si clovek ani nestihne uzit nejaky set a uz si ma kupovat dalsi.